NATURE AD CAMPAIGN
THE BRIEF
a prompt given to me by Andy J. Pizza during a coaching call
My work is currently in the middle of Artsy and commercial work. This campaign is an attempt to push my work into a commercial direction.
Nature is a constant inspiration for me.
What if I treated Nature as my client?
I will need to create a brand identity for Nature.
animated Logo, type, color scheme, copywriting, short video content
content is seasonal
Fern
Olipop
Surreal Cereal
Coop’s Annie’s Homegrown
Aurora Natural
Petit Pot
Larabar
Bobo’s
Olyra
Reelie Plaintain Chips
Hu
Muddy Bites
Justin’s
Alter Eco
Raaka
Rose Los Angeles
Fish Wife
Flamingo Estate
THE RESEARCH
Fuel your mind with daily doses of NATURE
The essential escape- Natures helps regulate your nervous system
Inclusive offer- only outdoors
More Nature means more joy
feed you mind, body, and spirit
infused in
No screens, no social media, just NATURE
Pick your flavor
Nature, it’s waiting for your on the other side of the door
Earth, water, fire, air, space
This spring we’re bringing you fresh flavors, smells, textures,
We’ve grown a new collection of wonders
grab your shoes, hat, sunscreen, and sunglasses and come find us on the other side of that door
we welcome you
chair collection
soundtrack
At nature our vales are survival, resiliency, honesty, adaptability, always growing
steps to finding nature near you
Nature, outlasting you, built to last
trusted by hippies, ecologists, biologists, activists
Nature, a pretty big deal
Nature, you just can’t live without it
Visit nature today
working 24/7 to bring you the best ingredients, art, science
Nature’s ambasord’s
A lifestyle brand
From sad to inspired in just a few minutes in nature
Streaming 24/7
providing free entertainment for 4.6 bilionish years
sustaining life
Please use responsibly
outlasting you and everyone you know
we’re full of surprises
breaking waves and blowing winds
absorbing your shit since the day you were born
keeping you hydrated since day one
COPYWRITING
COLOR, TEXT, LOGO
P22 Morris font
Ornament + Golden
simple logo
logo 2.0
logo can be modified for the seasons
THE BRAND
THE ANIMATIONS