OVERVIEW

Creative Career Path (Andy J Pizza model)

INDUSTRY:

Clay Animation

MARKET:

Business to Customer Products

NICHE:

plants and animals, environmental activism, ritual/magic, dance, film

GOAL:

- build characters and sets that will be used in products, marketing animations, and future short film

- find a seasonal rhythm of producing and marketing B2C products

MARKET SUPERSTARS

  • low budget (less than $40)

  • consistency, clear branding, shares work frequently

  • seasonal/holiday releases, social media and in person aspect

  • professional website and photographs, product and color variations, fun vibe, reoccurring characters/themes

PRODUCT MOOD BOARD

  • paper puppets and sets- cut out yourself

  • paper garlands/mobiles

  • greeting card/postcard sets

  • zines

  • papermache clay ornaments/sculptures

  • cotton bandanas/napkins

  • matchbooks

  • patches

  • socks

VALUE FOR OTHERS

EMOTION - calm, love, trust, hope

KNOWLEDGE - plant, animal, and sustainability facts

IDENTITY - supports identity as a plant, animal, nature lover

COLLECT - physical products

COLLABORATION - donate animations or graphics to local environmental commission, town newsletter, Bowman’s Hill Wildflower Preserve, Xerces Society, Native Plant Society of New Jersey

INITIAL PRODUCT IDEAS

MARKETING

  • short animations of plants and animals in handmade stop-motion set

  • still images + comics

  • collaborations

  • postcard giveaway?

seasonal collection release graphic inspo

MARKETING / SHORT FILM INSPO